Happy 70th birthday to Fanta: the Italian innovation that conquered the world
In 1955, the young Count Ermelino Matarazzo of Licosa entered the Società Napoletana Imbottigliamento Bevande Gasate, a company that, at the time, operated as a Coca-Cola bottling plant. With his sharp business instincts and determination, Matarazzo requested—and received—permission from Coca-Cola to create a new soft drink using local Campanian in...
Navigating Italy's demographic and labor market crisis: challenges and solutions
There is a demographic crisis at hand, rapid technological development, and a profound transformation in production models. Among the epochal changes sweeping through the labor market, one long-standing issue is becoming more pronounced: businesses are struggling to find the necessary talent. The problem of declining birth rates will not be unique...
Monreale: a modern reality with a keen eye on the past
One night in 1171, King William II, known as “the Good,” was resting from the burdens of war and governance, as was customary for Norman kings, in an ancient Arab village called Balharā. In a dream, the Virgin Mary appeared to him and revealed the location of an immense treasure—a war booty hidden by his father, William I, known as “the Bad.” She i...
Discover Termoli, the Greenwich of Italy
Geographical coordinates are essential for identifying any point on Earth. This is possible, as is well known, thanks to a "network" of meridians and parallels. Among these, the Prime Meridian that passes through the English city of Greenwich stands out. Not everyone knows that there is also a city in Italy crossed by a meridian. This city is Termo...
Culture and cuisine go hand in hand in Parma – but tourists are surprisingly few
Home to such global favourites as Parmigiano Reggiano cheese and prosciutto, Parma is a food lover’s paradise, the heart of Italy’s “Food Valley” and officially recognised by Unesco as a city of gastronomy. And there’s plenty to entice beyond the dinner table – this cultured city of art and music has an innate elegance and authentic atmosphere. Cur...
Archaeologists Uncover 2,000-Year-Old Mask Mould Believed to Depict Medusa
A familiar face has resurfaced from the ruins of an ancient Greek city in Italy. Archaeologists in Sicily have discovered what they believe to be an ancient Roman mask mould depicting the iconic Medusa. Under the direction of Roberto Sciarratta, they unearthed the mould in a building from the late Republican period (133 to 31 BCE) in the ruins of F...
Skip Nutella, This is Real Piedmontese Gianduia
“What’s that smell?” I remember asking my friend as we cycled along the Tanaro river towards Alba. The air was dense with a sticky, sweet, toasted aroma—pleasant at first, then vaguely nauseating. “Ah,” he said with a grimace. “It’s the smell of that thing your parents didn’t want you to eat when you were a child. And also, the smell of what made t...
Sicilian Vs Neapolitan Pizza: What's The Big Difference?
Modern day pizza dates back to the 1700s in Italy. Since then, this food has spread with pizzas of all styles and types being enjoyed in countries around the world. Thankfully, the United States has been blessed with many styles to enjoy, including Detroit-style pizza with its wonderful corner pieces and Chicago-style deep-dish pizza. What many Ame...
IOC elects Dolomiti Valtellina in the Italian Alps as host of the Winter Youth Olympic Games 2028
The Italian Alps are set to host the next Winter Youth Olympic Games (YOG) in 2028. This decision was taken by the IOC Members today during the 143rd IOC Session in Lausanne, following a presentation by the project leaders. Dolomiti Valtellina 2028 will be the fifth edition of the Winter YOG. Competitions will take place only in existing venues acr...
10 reasons to visit the Dolomites in Alta Badia
Sweeping across northeastern Italy, the Dolomites form an ancient and mesmerising landscape. They set the ambience of this fabulous outdoor playground; an eternal lure for skiers and winter sports enthusiasts in the colder months and for hikers, mountain bikers and nature lovers in the summer. With delicious cuisine and wines, the region offers all...
Confartigianato: U.S. tariffs could put $6.4 billion of Italian exports at risk
Confartigianato, the Italian crafts and small business association, warned that U.S. tariffs could endanger up to $6.4 billion in Italian exports, a significant portion of Italy's total trade with the US. The association highlights that the introduction of tariffs would disproportionately impact Italy's small and medium-sized enterprises (SMEs), wh...
Drinking Coffee: When and How Much? A New Scientific Study
Coffee is an essential part of many people's daily routines, but there’s still debate about when and how much is best for our health. A new study sheds light on the optimal timing and quantity for coffee consumption, offering insights into how it affects our bodies. The study, conducted by researchers at the University of California, highlights tha...