"It was more than music." This is the slogan of the campaign launched by Hot Italian, a modern Italian-American joint venture Pizzeria in Sacramento, in collaboration with the Tower Records Project.

The project was established to fund the preservation of Tower-related history donated to the Center for Sacramento History by Tower founder and Sacramento native, Russ Solomon. A new photographic exhibit was opened during Midtown's Second Saturday Art Walk last weekend, April 13, which featured photographs from Tower Records history.

Hot Italian Midtown in Sacramento, located at 1627 16th Street, (also on 16th Street like the original Tower store), created limited edition t-shirts designed by former Tower Records employee Stephanie Azam emblazoned with "No Pizza. No Life," a nod to Tower's famous "No Music. No Life." slogan and are on sale now with 100% of the net proceeds benefiting the fundraising effort. The show will move to Public Market location (Emeryville), following the Midtown run June 2nd.

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Fonte: L'italo-Americano