Belmar is gearing up for one of its most festive days of the year as the Annual Feast of San Gennaro takes over Main Street on Saturday, September 13, 2025, from 11 a.m. to 6 p.m. The celebration of Italian heritage will feature a full day of food, music, tradition, and community fun at Pyanoe Plaza, with a rain date set for Sunday, September 14.

The festival will showcase beloved Italian favorites, live entertainment, and family-friendly activities that bring the entire community together. A highlight of the day will be the cannoli eating contest, proudly sponsored by Sweet! on 10th Avenue in Belmar. The contest begins at 12 noon on September 13 (or the rain date, September 14), with sign-ups closing on September 12.