A bridge is formed between Italy and the United States using creativity and culture to divulge Italian identity through the promotion of art, knowledge, language and history by exporting the true essence of the Beautiful Country: this is Valeria Orani's goal with her Umanism Agency.
 
Motivated by the fundamental principle of Umanism that aims to create a new Renaissance, Valeria promotes artists from every field, from music to theater, from cinema to acting, from fashion to architecture. All of these elements form a passport to make the richness of Italy known by effectively communicating its beauty.