One of the most popular and enduring shops in the Bronx's Little Italy is a third-generation family business run by a Jewish immigrant family — not from Italy, but from Austria. Teitel Brothers Imports, opened in 1915, does not sell kosher goods, but rather all kinds of Italian items from salami and balsamic vinegar to olive oil.

Why didn't the owner name the store something more suggestive of what it sells? "Their name wasn't Almiro or something. It was Teitel," said Gilbert Teitel, 77, whose father and uncle started the business.

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Source: http://forward.com/