Herbert “Herb” Montalbano Sr., the advertising executive whose 57-year career include creating successful marketing campaigns and catchphrases for dozens of local businesses and clients, died Tuesday. He was 85.

Montalbano and his wife of 43 years, Cheryl, founded the advertising company, Herbert P. Montalbano Inc. Advertising and Public Relations, in 1970. "He started it in the trunk of his car," his wife said. “His motto was ‘Create advertising that sells’ and he did it. He just knew how to connect with his marketing skills and relate to his clients and their audience.”