Alberto Improda
Managing Partner of Studio Legale Improda, President of Fondazione Città Italia, President of Centro Studi X Route Impresa, Vice President of Cultura Italiae, lawyer, professor and writer. www.studioimproda.com/
Italian Design: Design, Milan's ambassador to the U.S.
The promotion of territories represents an extremely topical phenomenon. In an increasingly intense and organized manner, Cities and Regions are promoting their own excellence, values, and identity. This is a trend in which Design is of central importance, both in the form of Process Design, for the creation of dissemination campaigns, and in the f...
Italian Design: Martinelli Luce, a very Italian example of Passion and Freedom in Design
The Italian Design scene is characterized by the significant presence of an extremely peculiar type of company, which in other countries is found considerably more sporadically and marginally. We are talking about companies, usually of great prestige and limited size, strongly linked to a family strain, able to compete successfully in a market incr...
Italian Design: In La Spezia, Liguria, the marriage between Pininfarina and De Simoni
In La Spezia, Liguria, a marriage of great significance is being celebrated between two excellences of Italian Design: Pininfarina and De Simoni. Pininfarina, a historical signature of our Design, has a long and authoritative history of projects in Nautica. The Turin-based company over the years has developed collaborations with shipyards such as B...
Italian Design: Qeeboo's Design Connection for Campari Soda
The Salone del Mobile in Milan represents an event of global significance, a prestigious international showcase for the Design industry. The 2023 edition, held on April 18-23, was a great success and saw an extraordinary effervescence of initiatives, with hundreds of events between Business and Art, Design and Culture. Let’s take for example, among...
Italian design: The Situation of Italian Design Today
Design has always been a princely ambassador of Made in Italy. Companies in our country for decades through Design have been transmitting, everywhere in the World, a modern and exciting concept of Italian-ness. Design is also a phenomenon undergoing rapid and profound transformation, which sees at the same time its use spreading and the breadth of...
Italian good news: The virus marks the beginning of a new innovation society. Italy can be its leader
We will hardly forget the year 2020. It will forever mark the moment when the Coronavirus entered our cities, our companies, our lives. Covid 19 is not only an enemy for our health, a threat to our society, a problem for our economies. The virus is also acting as a catalyst and accelerator of change, making immediate and real phenomena that until a...