Ferrero Group has acquired the protein snack company Power Crunch from Bio-Nutritional Research Group. This move, aimed at enhancing Ferrero’s footprint in the better-for-you snack category, reflects the company’s desire to diversify its product offerings in response to evolving consumer preferences according to FoodBev magazine.

Founded in 1996, Power Crunch has gained traction with its innovative range of protein snacks, including wafer bars and high-protein crisps, launched in 2024. The acquisition aligns with Ferrero’s strategy to expand its presence in the health-conscious segment, following previous acquisitions of brands like Fulfil and Eat Natural in Europe.