The best advertisement for the former Perlongo’s Bakery was to simply prop open the door and let the aroma of fresh baked goods do the rest, according to Mary Perlongo, daughter of Josephine and the late Salvatore Anthony Perlongo.

The fresh baked bread, beerrocks, pizza, cookies and cakes made the bakery locally famous. Sal, as he was known to everyone, is being honored by the Madera Chamber of Commerce Lifetime Achievement Awards as this year’s memorial recipient.