There are many farmers across the U.S. using responsible practices, Dan Kemper said, but they’re often choosing the more challenging path. “When you kind of sacrifice production for a deeper moral goal of maybe not poisoning the Earth or not destroying the Earth, we have to take that labor on ourselves as the farmers,” said Kemper, a master trainer at Rodale Institute.

“The work doesn't magically go away. We select techniques that are better for the Earth, but possibly harder for us as a farmer. “So, if there are farmers out there doing that, then let's get paid for it. There's no reason not to if you're already doing it — you're already taking on that responsibility to help the Earth, help the people and it's going to put weight on you and your business. Then let us help.”