Italian outdoor gear brand, La Sportiva, has broadened its horizon with its debut premium retail store in the United States. The store, strategically located at 2100 Broadway, Boulder, Colorado, is much more than a traditional retail outlet. With an extensive range of products, from climbing and running shoes to ski touring gear and high-end apparel, the store is envisioned as a community hub for mountain athletes and outdoor enthusiasts.

Building a Community Around the Love for Outdoors
Going beyond the conventional concept of a retail outlet, La Sportiva’s Boulder store is designed to foster a sense of community among outdoor enthusiasts. The store is slated to host a variety of events, workshops, and group runs, thereby creating a thriving community of mountain athletes and those passionate about the outdoors.