Luxury Italian lifestyle brand Bruno Magli unveiled its new digs last night, a 2,000-sq.ft. store in New York’s trend Soho neighborhood at 120 Wooster St. “Opening our concept store in Soho is about having a more direct relationship with our Bruno Magli customer,” said Cory Baker, COO of Marquee Brands, parent of the label.

“Not only are we seeing Bruno Magli grow in awareness among a younger, sophisticated consumer through our social media outreach, but also our brand loyalists and new fans alike will appreciate experiencing the brand in a dynamic environment that will be part retail, part museum as well as social café.”