SFERRA, the luxury Italian home lifestyle brand, opens its first dedicated retail location, SFERRA Townhouse, in NYC today. The Townhouse is located in New York City's Flatiron District at 11 East 20th Street. The property and its location hold significant meaning for the brand as SFERRA's founder, Gennaro Sferra , established his NYC home in a similar style townhouse just a mile away on Charles Street.

The 2,600 sq ft SFERRA Townhouse space, built in the Italianate style in 1853, showcases all of SFERRA's home categories under one roof for the first time. SFERRA customers and interior designers can explore and experience the high-quality construction and materials of SFERRA bedding, down, bath, loungewear, top of table, rug, decorative accessories, and gift collections.