The Italian Trade Agency (ITA) is inviting the public to experience authentic Italian lifestyle and culture at its Madison Avenue townhouse in New York City. For the first time, the much-anticipated third edition of Italy on Madison will take place at the beautiful ITA headquarters. 

On Wednesday, May 14th and Thursday, May 15th, 2025, more than 90 Italian brands—spanning fashion, design, beauty and wellness, food, and wine—will offer visitors a unique, immersive experience akin to a trip to Italy.