Italy, a country renowned for creating masterpieces in art and culture, as well as for its relentless innovation, marks another presence at the upcoming CES in Las Vegas, featuring 50 innovative Italian startups in a pavilion organized by the Italian Trade Agency (ITA), the governmental entity responsible for promoting and internationalizing Italian companies abroad.

"Italy, where else?" is the slogan for this year’s mission at CES, which aims to showcase a nation that is, by its very nature, forward-looking, yet firmly rooted in its illustrious past. "Technological innovation represents the main path for achieving a stable and competitive economic growth model for Italy" commented Alessandra Rainaldi, Italian Trade Commissioner in Los Angeles.