Exclusivity is at the forefront for 10 Corso Como’s only U.S. location, which officially opens to the public on Friday. Located in New York’s historic Seaport district, consumers will get a taste of Italy and a first-hand experience of the Italian retailer’s idea of “slow shopping.”

Publisher and former fashion editor Carla Sozzani opened her concept shop in 1991 in Milan, Italy, which blended fashion, food, art, music, photography and design in a way that was unexpected and confusing for some. She promoted and pioneered a new method of retail that went beyond the norm. She viewed her store as a living magazine, a place to peruse. Now, nearly 30 years later, she’s taking that philosophy to America.