But with popularity comes crowds, and it can be hard to differentiate what’s touristy and what’s authentic when visiting some of the hot spots. If clients are seeking a more laid-back Italian vacation, swap out those big bucket list Italian metropolises for quieter, small-town escapes.

Northern Italy, in particular, is full of hidden gems, and with this year’s Jubilee (a special holy year for the Catholic Church), the big-city crowds are expected to be tenfold. So, skip the masses of Rome and Florence, and send clients to one of these off-the-beaten-path destinations instead.