A new survey conducted in May of this year revealed major differences between how consumers in different countries approach buying wine. The study was a collaboration between researchers from the University of Adelaide, the University of Florence, Sonoma State University, and University of South Australia, with funding support from Ron Rubin Winery.

The survey included a total sample size of 2,014 wine consumers across each country, focusing on 12 typical wine purchasing decision factors. All three countries agreed that the most valuable factor in selecting a wine is having tried it before and liked it, showing that taste and familiarity are key in making a decision for all consumers.