BY: Rusell Redman
This fall, Ahold Delhaize USA supermarkets plan to offer a selection of Fior Fiore brand products from Italian grocery chain COOP Italia. Under a partnership between Ahold Delhaize USA’s Retail Business Services unit and COOP Italia, the Fior Fiore products — including appetizers like olives and bruschetta, oils and dressing, pasta, pasta sauce, pastries and snacks — will be sold for a limited time at Food Lion, Giant Food, Giant/Martin’s and Stop & Shop stores, as well as by online grocer Peapod.
“We are excited to make these items available to the local brands and offer consumers the opportunity to experience authentic Italian cuisine at private brand value,” Juan De Paoli, senior vice president of private brands for Salisbury, N.C.-based Retail Business Services, said in a statement. “This is a versatile product line that offers a gourmet, balanced selection of both kitchen staples and indulgent treats and snacks.”
SOURCE: https://www.supermarketnews.com/
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