Annurca apples, Amalfi lemons, and Vesuvian apricots: these typical products from the Campania region and the coastline are being used as bases in luxury cosmetics. Through a deal between Trento-based Effegilab, a company that specializes in preparing natural cosmetics, and Palazzo Avino di Ravello, a five-star luxury organization, apples, lemons, and apricots are being used for a professional cosmetics line, which will be used at Palazzo Avino's spa (and, therefore, sold to their clients worldwide).

“This is also a way to let people know about the features of our local agricultural products, in order to increase their value through an innovative channel involving our foreign clients,” explains Mariella Avino, Managing Director of her family's hotel. “We've created a line of food-based cosmetics, by studying each fruit's characteristics and features,” adds Francesca Ferri, General Manager of Effegilab.