The ski resorts of Bulgaria have long been seen as the best option for British skiers hoping to hit the slopes on a budget. Borovets and Bansko might not have the glitz of Verbier, the after-ski buzz of St Anton, or the picturesque villages of the Trois Vallées, but as the solid, wallet-friendly option, Bulgaria has been unbeatable for more than a decade.

All that has changed, however, with the Bulgarian resorts this year being eclipsed by an unlikely budget rival: Bardonecchia in Italy. The Piedmont town, 96km from Turin and a few minutes’ drive from the border with France, is now the best value ski resort in Europe for adults, according to research.