The Bezos effect: Why more and more Americans are getting married in Europe

Aug 04, 2025 191

BY: Dario Artale and David Biller

Italy is increasingly becoming the destination of choice for American couples tying the knot, with tens of thousands opting for a European celebration. Among them, James Atkinson and Samantha Fortino recently marked their wedding in Florence on July 24.

Their Tuscan experience included a vineyard tour and a pasta-making class with family and friends. Mr Atkinson developed a taste for chianti, while Ms Fortino favoured Italy’s hugo spritz, a cocktail noted for its minimal risk of staining her wedding dress. This surge in popularity mirrors a decade of high-profile nuptials in Italy, most recently Jeff Bezos and Lauren Sánchez’s lavish affair in Venice.

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SOURCE: https://www.msn.com

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