Can Domino's win over Italians in the birthplace of pizza?

Apr 15, 2016 423

This is a country that has just put its Neapolitan pizza up for UNESCO World Heritage status, so it may seem quite bold for Domino's to be moving into the Italian market, but it has already done so.

Managers at one of its two branches in Milan say that after careful market research, they decided there was a niche for them to move into. It turns out Italians have some issues with service in the birthplace of pizza.

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Source: http://www.foxnews.com/

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