This year, the 20th of March was not only the last day of Winter: it also celebrated the innovative beauty of Italian design around the world. The day, Italian Design Day 2019, endorsed by the Ministry of Foreign Affairs and International Cooperation, was part of a wider project created two years ago, that aims at promoting the idea of “vivere all’Italiana,” of Italian lifestyle, all over the world. 

This year, the running theme was that of the “City of the Future,” in all its characteristics, with a special interest to “life quality” and “new frontiers of living.” Italian Design Day came into being also thanks to the collaboration and cooperation of other groups and  associations, including  the Ministry of Cultural Heritage and Activities, the Ministry of Economic Development, the Association of Industrial Design (ADI), the ICE Agency, the Triennale di Milano, the Salone del Mobile di Milano.