Walmart and the Italian Trade Agency have come together to cook up a line of authentic Italian cuisine for customers across the U.S. The new Private Brand line, Sam's Choice Italia, serves up the rich, savory tastes of Italy at the retailer’s everyday low prices. As the largest private brand player in the U.S., Walmart is focused on continually innovating products while still staying true to quality and everyday low prices. 

Sam’s Choice Italia features 40 products and is available now in 3,600 stores and on Walmart.com. The assortment is crafted with amore: items include boxed dinners, bagged pastas, pesto and pasta sauces, canned tomatoes, balsamic vinegar and frozen pizzas. Walmart is working with multiple large suppliers on the new line – all based in Italy.