Look, I'm human. And I watch a lot of TV. You put those two facts together and eventually, through relentless repetition, a commercial is going to worm its way into my noggin and convince it that something that might not be a good idea is in fact a great idea.

No, I'm not talking about the Cialis commercial where the man and woman are holding hands while sitting in adjacent bathtubs. (Quick side note: When my 9-year-old son Gus saw this commercial and asked, "Why would a man and a lady be taking a bath together?" my thoughtful answer was, "Go downstairs and play Xbox." Did I play that one right?)

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