This Easter represented a key moment for Italian tourism, as shown by the data collected by the Florence-based Center for Tourism Studies on behalf of Assoturismo Confesercenti. Nearly 7 million guests were recorded at accommodation facilities over the Easter period, with an increase of 1.2% compared to the same period in 2023.

Foreign tourists in particular increased by 3.2% compared to last year, while the percentage of Italians decreased slightly by 0.8%, probably influenced by economic factors and a reduction in purchasing power. In terms of destination, foreign tourists showed a strong preference for art cities and villages, with an estimated increase of 2.7%.