In the heart of Italy’s Lake Garda region, Erika Tessarolo is crafting a revolution in the world of rodeo. As the founder and CEO of M.Art Technology and the creative force behind ShowGames.com, Erika has transformed the mechanical bull into a masterpiece of art, safety, and innovation, earning her the title of the “Italian Queen of Mechanical Bulls.”

Erika’s journey began with aspirations of dance and art, but the 2008 economic downturn redirected her path. Joining her father’s entertainment business, she brought a fresh vision, steering the company towards the American market. By 2014, Erika had introduced her handcrafted mechanical bulls to the U.S., establishing direct relationships with clients and emphasizing a personal touch that set her apart in the industry.