Italian cuisine is often said to be the best in the world. Italians are certainly very proud of it and it is a strong identifying symbol. Furthermore, it is a considerable tourist attraction.

This is proven by the latest Report on Italian Food and Wine Tourism, which shows that the number of Italians who made a trip with food and wine as the main reason for travelling is still rising. It was 58% in 2023, up by 37% compared to 2016. In absolute terms, this is an estimated 9.6 million people.