According to wwd, Mariagrazia Catelli, manager of New York's first Fendi Casa store, at 153 Madison Avenue on the corner of 32nd Street, says they sell to wealthy people. Fendi's leather sofas, priced $25,000 to $30,000, can be had with such signatures as the brand's horse emblem embroidered in the cushions, or the "selleria" fine stitching. While sofas represent the core of the collection, customizing products, with a selection of more than 400 fabrics and 100 leathers, and presenting a balance between classic and contemporary styles, are also central.

Catelli says that all of the leathers and fabrics come from high-end suppliers. The offering covers products for the living room, dining room, kitchen and bedrooms, including tables, chandeliers, countertops and fur throws, and draws a design connection to Fendi ready-to-wear and furs. The Madison Avenue site had a soft opening on Sept. 21, and officially opens Oct. 23. There are only five other Fendi Casa stores — two in Milan, and one each in Paris, Miami and Los Angeles, though a location is being planned for London, according to Catelli.

Fonte: ICE