Puglia is having a moment. Long overshadowed by more famous Italian regions like Tuscany, Campania and Sicily, over the past few years the heel of the boot has turned into a destination in its own right, and the place everyone – ourselves included – want to be in the summer (though, hey, the rest of the country is also pretty great).

Its appeal is easy to understand: from ancient towns to baroque churches, boundless olive groves and pristine blue waters – plus seriously delicious local food– this southern haven has something for everyone. Need more specifics? Then read on. We’ve rounded up just some of the reasons we’re heading to Puglia right now – and why you should, too.