The northwestern port city of Genoa is feting its most famous creation and gift to the clothing and style world, denim jeans, with a raft of events in its first celebration of the native fabric over the next five days. Genova Jeans will see shows, concerts, guided tours, exhibitions and workshops. Organizers donned at least one piece of denim as they addressed a press conference on Thursday.

The included Mayor Marco Bucci, organizing committee chair Manuela Arata, Diesel creative director Andrea Rosso and another executive from another historic Italian jeans company, Alberto Candiani. Diesel and Candiani are the main partners of the event. Denim was originally created for the sails of Genoese boats and was then adopted by the dock workers, before catching on worldwide.