by Alessandra Turra

Giorgio Armani marked the official start of the "Films of City Frames" movie project, whose launch was revealed last month, with a video message available starting today at www.framesoflife.com. Linked with the brand's Frames of Life eyewear campaign, the project, developed in collaboration with Rai Cinema, will see a number of cinema students involved in the creation of short movies capturing everyday life's urban moments with Armani's new Frames of Life eyeglasses as protagonists.

Italian director Paolo Sorrentino, who earlier this month won an Academy Award for the film "The Great Beauty," will be mentoring the students.

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Source: http://www.wwd.com/