
When the Italian Ministry of Agriculture sent Giuseppe Palanti (Milan, 1881-1946) to Paris, he was still a student at Brera's Academy, enrolled in the Scuola degli Artefici – more focused on practical craftsmanship and applied arts than on theoretical studies. It was 1900, and 19-year-old Palanti was asked to attend the Expo in Paris. He did so with great enthusiasm, and claimed to have been most impressed by the pavilion dedicated to advertisement posters.
The experience was crucial in the eclectic artist's education, who would soon start a career expanding over multiple fields, from commercial art to illustration for theater and fashion, from furniture decoration to painting.
Fonte: Italian Ways