Less domestic consumption due to the recovery of the restaurant industry, but also changes in the habits and demands of consumers, especially the younger ones, who are more and more attentive to environmental sustainability. These are the changes that the Consortium for the Protection of Grana Padano PDO identifies in the market trends in the first seven months of 2021.

“Sales figures, while remaining much higher than in 2019, are lower than in 2020” – explains Stefano Berni, general manager of the Consortium. “Price dominates the choices of low-receipt catering, which, in the volumes of food consumed, is the most relevant part”.