Historic Sparkling Italian Wine Spritzer Infused With Botanicals and Fruit Juice Debuts in United States

Jul 16, 2018 852

Sprizzerí, Italy's original wine spritzer, is making a splash in the United States in time for summer gatherings. Downright delightful, is a refreshing sparkling wine spritzer that is infused with herbs, flower blossoms and fruit juice. Originating in Northern Italy in 1934, the brand's popularity led to its significant growth and expansion across Italy and Europe. Sprizzerí's arrival in the U.S. is well-timed with the meteoric rise of canned wine sales up more than 50 percent last year. Exclusive U.S. Importer, August Wine Group, anticipates the brand will be well-received due to excitement from retailers and distributors alike.

Erez Klein, Libations Procurement, Whole Foods Market, Pacific Northwest sees Sprizzerí fitting well with his core consumers. "We strive to bring new and exciting brands to our customers and Sprizzerí fits that goal. Although it is a historic sparkling wine from Italy, it is in a modern package and Whole Foods Market is excited to be one on the first retailers to offer this refreshing product to U.S. consumers. We believe this could be a true go-to-brand for 2018 summer parties and events."

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SOURCE: https://www.benzinga.com

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