Chiara Boni, the designer behind the feminine, form-enhancing brand Chiara Boni La Petite Robe, understands the urgency to help those in need during the COVID-19 pandemic. Boni launched her #SmileForUSA tee-shirt and campaign to help make sure that families in need will not go hungry during this most challenging time. Boni discussed the evolution of #SmileForUSA, how the pandemic is affecting her life, and the future of retail.

What made you want to launch the #SmileForUSA tee-shirt and campaign? Where do the proceeds go?

This is a global crisis. We wanted to create something that would bring awareness and help to individuals and organizations that need it most. The USA is our main market, and it has been extremely affected - there is urgent support needed for food banks across the nation, in particular.