With an estimated net worth of about €30 million in 2017 and more than 22 million followers on Instagram, Chiara Ferragni is one of the most famous businesswomen in the world. Beginning as a blogger, she progressively developed her brand and commercial activities into a portrayal of her own life as the Chiara Ferragni phenomenon. So how did she go from street stylist to superpower?

The first act of Chiara Ferragni

Blogs were still a novelty in the early 2000s, but Ferragni decided to plunge headfirst into the medium with The Blonde Salad, where she shared her passion for photography and fashion with a growing online community. Ferragni and Riccardo Pozzoli, her boyfriend at the time, purchased both the domain name and a camera in 2009, unaware that they were at the vanguard of the social media revolution.