Italy’s historic Istituto Luce–Cinecittà has selected WCPMedia Services to manage its massive catalog of Italian feature films and documentaries. The state-owned film producer, distributor and archive will use WCPMedia’s cloud-based platform to market, sell and distribute films to buyers worldwide. The catalog features hundreds of films including classics from directors such as Ettore Scola, Ermanno Olmi and Mario Monicelli, as well as historic documentaries and contemporary work from emerging filmmakers.

Istituto Luce–Cinecittà selected WCPMedia after a careful analysis and comparison, and has adopted it as an end-to-end media management solution. The platform-as-a-service has many unique features for storing, managing and delivering film content, quickly and securely. It also offers specialized marketing tools, including virtual screening rooms, that can be personalized for individual clients and allow buyers to preview high-quality content from virtually any device.