The famous American ad agency Victors & Spoils has recently been asked to "find a creative way" to sell broccoli. Broccoli is an Italian vegetable belonging to the cabbage family and very similar to cauliflower, despites its green colour. It is a vegetable full of vitamin C and dietary fiber, as well as with high anti-cancer properties.

Broccoli it is just a vegetable, not one of the biggest brands in the global food industry such as Coca-Cola, Quiznos and General Mills, which are some of the ones Victory & Spoils is used to work with. Despite that, it has become more and more common for American ad agency to be approached for creating appealing campaigns to promote fresh fruits and vegetable sales. Unfortunately, they are not hired by the Government to promote the consumption of fresh and healthy food, rather by large private companies making huge profits from processed foods.

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Fonte: This is Italy