This Italian City Was Named the Most Underrated Luxury Destination in Europe—and It's Known as the 'New Tuscany'

Jun 25, 2025 546

BY: Evie Carrick

Tucked between Tuscany and Lazio in central Italy is Umbria, a region that remains, somehow, just out of the spotlight. Often called Italy’s “green heart,” it may feel less polished and be less photographed than its more well-known neighbors, but it's no less enchanting.

The little-known region was recently named Europe’s most underrated, luxurious summer holiday destination by CV Villas, a London-based travel agency. The agency’s ranking was determined by analyzing travel reviews for top attractions in 50 lesser-visited European destinations. Umbria, which ranked in the top spot, got an “underrated luxury score” of 94.67 out of a possible 100 points.

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SOURCE: https://www.travelandleisure.com/

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