The international furniture brand, Poltrona Frau, is taking a 19,000-square-foot leap uptown. The brand will leave Soho and join other contemporary furniture designers in the district along Madison Avenue with a three-level spot at the northeast corner of East 34th Street.

The modern flagship retail space at 181 Madison Ave. has soaring ceilings and 169 feet of wraparound frontage. It was previously the home of the DDC — aka Domus Design Center which has relocated a few blocks south to 134 Madison.