WTI Magazine #54    2015 February, 20
Author : Living Adamis      Translation by:

The project Art Toy is born to meet the desire to collect a work of contemporary art in a simple and accessible way. The prototype of the Art Toy is the ceramic base on which a group of talents of Italian contemporary art have worked, each one of them creating a unique piece.

Each artist gives their creative potential to the standard model, by adding color and appearance each time, each according to his personal expressive code.

The Art Toy is a unique and original work signed by the artist, accessible to all purchasing capability, able to translate contemporary creativity in a valuable and lasting form. Even an amateur can come close to the charm of owning a collection to increase over time, as an expression of cultural interest and passion for contemporary art.

Besides, the Art Toy is made of "green" ceramic, totally ecofriendly, in inorganic material free of metals and painted with non-toxic unleaded colors.

Artbeat presents editions signed by: Cinaros, Flavio Favelli, Christian Frosi, Anna Galtarossa, Laboratorio Saccardi, Claudia Losi, Riccardo Previdi, Pietro Ruffo, Maurizio Savini, Francesco Simeti, Patrick Tuttofuoco, Laurina Paperina, Mary Cinque.

Artbeat allows artists to promote their art and their name appealing to a wider audience, eager to own and use products rich in cultural content and aesthetic.