WTI Magazine #26    2014 Apr, 18
Author : Irene Salvadorini for PoisonDrops.com      Translation by:

Dreamlike Trend
A film by Tim Burton, a unicorn printed by Jeremy Scott, an irresistible bag that has to be unwrapped and a walk in the woods between hula hoop and soap bubbles; golden hands that hold the secrets of a woman and the heart lying comfortably on an upholstered sofa with comfortable memories.

Posters of pure joy and pink unconventionality, Benedetta Bruzziches' handbags are among the few things, in the landscape of contemporary fashion, able to bring out that naïve transgression that we felt when we were girls and we were wearing our mothers' high heels. When we spent entire afternoons dreaming a princess' life and the objects brought with them stories of a fairy-tale love.

The fabulous world of Benedetta
Just read a few lines on her official website to realize that, if Benedetta had never begin to design magical and whimsical (as needed) bags, she maybe would have been a fantastic writer. A story teller overpaid by industrial giants to give life to their serial products.

Or just a young woman destined to spend the whole day on the phone, to console heartbroken friends, telling them reveries with a happy ending: "I grew up in Caprarola, a town shaped like a theatre with narrow streets and fountains, a place from another time where the wine is still put in the cellar and the rhythm of the city depends on sowing and harvesting. I'm passionate about cinema, I like to wander around with a book under my arm and I've always thought that if I had met Fellini I would have populated his book of dreams. I work hard and I like to laugh, hike looking for mushrooms and listen to the voice of the lake. I like to dress elegant to go to market and smell the fruit to see if it is good. I like kissing and I like timid people".

Her story
Fortunately, the story she seems to like most is the one told by her works: the care she put into designing and making them, the smells that they breathed and the chats that they listened to while skilled hands were forging these little wonders.

Small masterpieces (hand) made in Italy, similar much more to plump pillows, magic mirrors and theatrical carillons than to simple containers.

A success made by declared ingredients that, in spite of the fast growth, has never sacrificed the quality of the product nor that unmistakable dreamlike twist, that brought these masterpieces, over the wings of imagination, in the world's most glamorous boutiques.

But not only there: today BB also has an e-commerce website, a much-anticipated SS14 collection as well as an infectious enthusiasm. Just open one of his trunks to be convinced: "if you can dream it, you can become it".

For more information about the world of Italian fashion go to www.poisondrops.com