When I moved to New York in 2002, I tried the nine-to-five corporate job life, but it just wasn’t for me. At night, I started working as a promoter with some of the high-profile clubs in the city, such as Bungalow 8, Cain, and the old Marquis. Coming from a small city in Italy, I was eager to explore New York, and I really enjoyed being able to be in contact with people instead of facing a screen all day.

Soon enough, this passion became a full-time job, and by 2004, I created an agency with my previous partner. Our first big client was Peroni, the beloved Italian beer that was entering the US market, and with them came the idea of organizing “Made in Italy” events, that eventually became the name of our agency.