Italian pasta maker F. Divella S.p.A. has launched a fully integrated marketing campaign to bring its pasta products to the United States. The campaign is expected to reach U.S. trade and consumers through a combination of public relations, trade relations and digital marketing.

Divella's marketing investment will begin in top markets throughout the East coast, including New York, Boston, Washington and Chicago, and will expand as business grows. The initiative coincides with increased distribution of Divella's pasta in key retail stores and restaurants across the United States.

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Source: http://www.bakingbusiness.com/