The 18th edition of the report on private label food products in Italy has been presented during the 2022 edition of Marca by Bologna Fiere trade show and brought good news. In the first quarter of 2022, sales of private label food products returned to growth, and at a higher rate than the total market (+2.7% vs +1.6% in value). And this is despite higher inflation (2.3%).

This was explained by Gianmaria Marzoli, Retail solutions Vice president Iri-Information Resources, who talked about the trend of the F&B sector in 2021. As for the tensions in the market, Marzoli pointed out, “The sector’s response to the price increase was to cut promotions by -1.8%, however, without affecting volumes which grew by +1%.”