The Italian Trade Agency (ITA) has announced the third edition of Italy on Madison is scheduled for May 13, 14 and 15. This three-day cultural showcase in New York City will transform the agency’s Upper East Side headquarters into “a living embodiment of Italian excellence,” the agency said.

The experience celebrates Italy’s creative heritage across the five key industries of fashion, design, beauty, food and wine, and travel and wellness and will feature more than 70 Italian brands. It is curated by Interni editor in chief Gilda Bojardi and architect and designer Paola Navone.