Burger King has chosen Parmigiano Reggiano as the distinctive ingredient of its new The Parmigiano Reggiano Burger. The sandwich, which will enrich the Italian Kings series dedicated to territorial excellence, will consist of brioche bun with a Parmigiano Reggiano Dop mayonnaise, rocket, fresh fried onions, Parmigiano Reggiano Dop flakes and a new gourmet meat patty.

In 2020, Burger King plans to make Italians taste 1.5 million of its new Italian Kings sandwiches which, together with The Parmigiano Reggiano Burger, will also see The 'Nduja Burger debut with Spilinga's' Nduja. To achieve these quantities, the chain plans to purchase more than 20 tons of Parmigiano Reggiano Dop, or about 500 whole wheels weighing 40 kilograms each.