31 May is the starting day for ITsART, the new platform that celebrates and promotes Italian culture, arts, creativity and beauty. The ITsART offer, which presents a vast program of exclusive free and paid content, ranges from the most famous artists to new talents, passing through the enhancement of iconic places, great museums and all the artistic and cultural excellences that arise and are develop in our country. Overall, it offers over 700 content in the three sections – stage, places and stories – along with a wide range of films and documentaries.

italiana debuts on ITsART with a dedicated playlist: from ‘Ritratti di Donne‘ to the original JazzLife format created by Umbria Jazz, from the ‘Vivere all’italiana’ on stage and in music to the 2020 virtual edition of the Sanremo Giovani World Tour and the theatrical performance to celebrate Grazia Deledda, over 60 videos are now available for free also on smart TVs thanks to the collaboration with ITsART.